How Important are Logos Any Way>
How Important Are Logos any way?
Logos... Why they have been around since one king whipped another king in battle and wanted to "advertise" who was now in charge. The method most widely used for this purpose was called a standard or as we know it, a flag. The most recognized standard was the Roman eagle.
Pirate Captains that roamed the Caribbiean attacking merchant ships had their own distinct flags from Black Beard on down the line. These flags when struck ment "Give us what we want and we will be about our business." The flag most people did not know of Was the "Crimson Flag." When is was struck, ment nothing will be alive when we leave.
You are probablly saying...yeah I know all that, what has that got to do with business. Recognition. With out it no one even knows you exist. Kings used it. Look at his Cost of Arms of the King of England. Everything on the means something,right down to the colors used.
Heck, most people don' know what the job of a logo is? Recognition maybe? The two Logos most recognized in almost any country around the world, Cocola and Pepsi. The red circle with white letters along with the saying "Things go better with" and the red and blue ball with the white stripe "It's the real thing".
The point in telling you all this? Choose your logo wisely. Once you have chosen it is difficult to change and still have the recognition all ready established. Pepsi, Coke, Sugar Pops and Sugar Smacks have changed logos, look at the chance taken if they had been a smaller company.
Lastly colors have a great deal to do with logos and recognition. It isn't an accident that The Three Biggest Burger Joints have red, yellow, and gold. When you have a logo or a slogan like "In fifteen minutes or less" and know who they are, you have arrived.
--------------------------------------------------------------- Richard Ferdon
USN Ret., Graduate of St. Leo College http://affiliateclassroom.com/x.cgi?a=r&id=&aid=2330
About the author: Richard Ferdon USN Ret St. Leo College